TIBCO Software Digital Marketing Specialist in Dublin Ireland, Ireland
Digital Marketing SpecialistIE - Dublin (406) Ireland
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Headquartered in Palo Alto, Calif., TIBCO Software empowers businesses to their digital destinations by interconnecting everything in real time and providing augmented intelligence for everyone, from business users to data scientists.
With more than 10,000 customers, 3500 employees located in over 30 countries, TIBCO has retained the speed and agility of a start-up. We value and encourage new ideas, direct communication, out-of-the-box thinking, risk-taking and creative problem solving.
We're looking for people who want to make a difference doing a job they love – dynamic individuals willing to take the risks necessary to make big ideas come to life and who are comfortable collaborating in our creative, new-idea-driven environment. We value hard work and provide new opportunities to grow, learn, and excel.
Digital Marketing Specialist responsible for demand generation programs across email and Web properties.
You will be part of our growing digital marketing team chartered with driving growth and marketing innovation within TIBCO.
The job holder will be expected to perform the following:-
Build value and competitive advantage for TIBCO by increasing traffic and demand generation
Analyze and report on key performance metrics of demand generation programs, including PPC, display, and paid social programs
Analyze user behavior in email and landing pages and conversion funnels using analytic tools
Analyze industry trends and the competitive landscape to identify optimization opportunities
Design and execute A/B tests to optimize performance of email and landing page experiences
Collaborate with the other marketing channels to exchange data, observations and learnings
Ability to adapt to changing business needs is critical
At least 2-3 years experience in PPC (either in house or agency management)
Previous experience with marketing automation, CRM and A/B testing preferred
Experience building email nurture or engagement programs preferred
Knowledge of HTML, CSS or other Web coding languages a plus
Knowledge of digital marketing channels (email, content syndication) a plus
Please note you must have full working rights for the country you are applying for. If on a work permit or visa please make sure the details along with expiry date are included on your application.
Applications and CVs MUST be in English.
TIBCO is an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.