Facebook Channel Business Marketing Manager – Media Agencies in Dublin, Ireland


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


Facebook is looking for an experienced channel marketing leader to join the EMEA Business Marketing team, joining a regional group who create, lead and co-ordinate the value proposition and articulation of the Facebook Family for Business across the region. They will work with the Head of Channel Marketing to develop scalable and impactful programs that help media agencies win new business. This is a relatively new approach for Facebook and so this will require a self-starter, senior and focused professional who is customer facing, can work with the agencies directly to build value into this way of marketing and think both short and long term to effectively build and land lasting strategies and approaches that can be replicated for other audiences when ready.

The ideal candidate will be passionate about Facebook and the potential that exists working through media agencies to transform business success. They will have a proven track record of launching and growing channel marketing approaches. A strategic thinker who can drive for results, and able to move fast while keeping focused on a marketing strategy that will evolve dramatically over the first few months and years. This is a full-time position and can be located within Dublin or London.

The Channel Marketing Manager for Media Agencies will launch excellent targeted marketing activities/programs that scale the Facebook story through agencies (the biggest opportunities being with the big 6 agencies), driving real value and new business growth – for themselves and for Facebook. Success in this role will require:

  • An understanding of the media agency landscape across EMEA, and good working relationships with senior leaders within their organizations.

  • Working closely with the Global Agency Team based in EMEA and identifying with them the appropriate programs and activities that would help the agencies win customers and grow their revenues.

  • The creation and upkeep of strategic assets: communication materials that we can scale to all agencies and partners to inform customer perceptions and actions.

  • A strong background in building new marketing routes and approaches to market through other businesses, and not just to an audience.

Required Skills:

  1. Building and activating a channel marketing approach for Media agencies across EMEA.

  2. Support senior management in strategic marketing direction and collaboration in all decisions in line with overall Facebook approach and goals for how we work with Media Agencies.

  3. Ensure we have strong GTM plans, measurable results and a vision for success.

  4. Develop and implement channel marketing within Facebook and work closely with the EMEA GBM team to incorporate and build on programs that already exist. (E.g Blueprint)

  5. Provide market analytics, audience insights, knowledge and strength to help drive initiatives critical to ongoing acquisition, growth and retention of most valued agencies.

  6. Collaborate with our most valued agencies to identify how we grow the ecosystem together and ensure that agencies are seeing incremental revenue growth aligned to our own.

Minimum Qualifications:

  1. BA/BS degree required, MBA or equivalent experience preferred

  2. 12+ years of experience in or working with Media agencies, an intimate knowledge of who they are and what makes them tick.

  3. Proven expertise in growing and leading marketing channels driven by content, digital, infrastructure and data driven analytics.

  4. Strong cross-functional, matrix / stakeholder and leadership skills and the ability to influence across all levels of the organization

  5. Outstanding communication skills, both written and verbal

  6. Ability to translate complex concepts into simple and intuitive communications

  7. Strong understanding of and comfort with how to use data

  8. Ability to handle the pace and ambiguity that comes with working in a fast-paced, always-on, start-up environment across multiple time zones and teams.

  9. Love of different cultures and genuine belief in diversity of style and capabilities to create high performing teams.

  10. Passionate about self learning and improvement to strive to be better and serve others better in the pursuit of business growth and personal development.

  11. Able to operate at the principle level of business and jump to the delivery level quickly, and flex that capability in order to get the best out of multi-dimensional/cross functional teams. (100ft – 1ft capability)

  12. Personal desire to make the world a better place

Industry: Internet