Accenture Digital Optimisation Analytics Consultant in IRELAND, Ireland
Title: Digital Optimisation Analytics Consultant Location: Ireland-Ireland Job Number: 00431658
Organization: Accenture Interactive
Job Title: Digital Optimisation Analytics Consultant
Accenture is a global management consulting, technology services and outsourcing company, with 257,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com at http://www.accenture.com/ .
Accenture Interactive guides companies on the journey toward agile, intelligent marketing. Our services cover all aspects of digital consulting, marketing analytics, and media management. Accenture Interactive's methodologies and assets enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance. Visit our homepage: www.accenture.com/accentureinteractive .
The Digital Analytics Consultant, specializing in marketing optimization, will work with Accenture clients to understand their digital marketing needs, translating those needs into strategies to deliver higher ROI across digital marketing campaigns. This professional will work as a Product Expert within our Digital portfolio utilizing Accenture Interactive's platform and tools.
The Digital Analytics Consultant will assist with the following: Developing digital marketing strategies, Developing customer segmentation strategies, then using cluster analysis, predictive modeling and leading edge analytical techniques to deliver the segmentation. Also support and participate in client presentations and planning sessions documenting required next steps plus explaining and presenting statistical based project results from optimization activities
Developing digital marketing strategies for our clients including defining the opportunity, creating the business case and developing the requirements to implement the strategy
Analyzing data to determine the most valuable opportunities to improve marketing performance and redesigning digital experiences to deliver this
Proposing, contributing to, and verifying multivariate testing and targeting/personalization strategies in the planning phase of Client projects
Developing customer segmentation strategies, then using cluster analysis, predictive modeling and leading edge analytical techniques to deliver the segmentation
To perform the project analysis utilizing Accenture's proprietary software and common commercial analytical applications
To support and participate in client presentations and planning sessions documenting required next steps plus explaining and presenting statistical based project results from optimization activities
Working with other Accenture colleagues in data, analytics, media, technology, processes and our clients' agencies to transform or improve marketing operations and performance
Supporting teams through all phases of a project lifecycle including developing RFPs, proposals, contracts, planning, discovery, workshops, experiments, blueprints, go live etc
Bachelors degree in a mathematics/statistics or quantitative discipline where modeling and data analysis/manipulation skills were emphasized
Minimum 2 years experience processing, combining and transforming large datasets in a commercial environment, using statistical applications such as SAS, SPSS, Matlab or R
Minimum 1 year experience using logistic regression, cluster analysis, factor analysis, neural networks and other multivariate analysis techniques
Minimum 1 year experience in digital marketing analytics or market research
3 years experience processing, combining and transforming large datasets in a commercial environment, using statistical applications such as SAS, SPSS, Matlab or R
2 years experience using logistic regression, cluster analysis, factor analysis, neural networks and other multivariate analysis techniques
Highly numeric with strong attention to detail, and the ability to drive insight from analytics
Excellent communication, presentation and writing skills
Ability to work within a multi-functional (analytics/technical/marketing) team on multiple projects, managing timelines and communicating risks/issues
Strong understanding of digital marketing and how digital data is captured across channels (including web sites, paid and organic search, display media, email, social media).
Working knowledge of choice modeling and/or experimental design would be highly regarded
Knowledge in online marketing best practices and innovations would be highly regarded
Knowledge of web optimization and/or web analytics tools would be highly regarded
Experience working with user experience design, information architecture, agile web development processes, content management and social collaboration tools would be highly regarded
Knowledge of emerging digital technologies/platforms/architectures would be highly regarded
Please also note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.