Accenture Marketing Campaign Manager-Opportunity Centric in IRELAND, Ireland

Title: Marketing Campaign Manager-Opportunity Centric Location: Ireland-Ireland Job Number: 00493092

Job Title: Marketing Campaign Manager-Opportunity Centric Level: 7 - Manager Location: Dublin Job Description: The position involves designing and executing opportunity-specific marketing(OCM) programs across EALA for the Health & Public Service operating group. This individual will work closely with Issue Based Campaign, Industry, capability and geographic marketing leads, regional sales leads and account team leadership to help drive the qualification, design, asset creation, rollout and measurement of marketing initiatives focused on increasing our win rate. This position requires business-to-business marketing experience in the professional services or IT services marketplace – particularly focused on health and public service segments. Responsibilities include the program management and execution of marketing campaign components within a defined framework to increase win rate. Establishment of KPIs, measurement and continuous improvement are key. This role will require collaboration with the broader marketing and communications teams for H&PS and Accenture broadly along with third party partners and vendors. The individual in this role must be a self-starter with strong executive presence and able to work collaboratively in a matrixed environment at all levels of the organisation. Must possess deep business acumen and be comfortable coaching business teams on high touch, high value marketing activities and plans. Key Objectives: Increase marketing differentiation in RFI, RFP and Orals activities. Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets. Enable the business to help grow client relationships and conversations via social and digital channels. Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation. Create industrialized, re-usable framework, assets and tools. Key Responsibilities: Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via OCMs. Leverage and enhance OCM framework to ensure innovation, industrialization and integration. Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach. Draw insights from program analytics to refine programs and improve performance. Work with corporate functions such as competitor intelligence and Accenture research to drive differentiation and personalisation. Collaborate with IBC and industry marketing leads – understanding relevance of campaigns and content and encouraging integration and re-purposing. Share best practices to help improve skill development and ability amongst H&PS team. Build relationships with business teams –sales teams, offering leadership – coaching them on best practice sales and marketing strategy, tactics and implementation – to improve H&PS client relationships and win rates. Assist in planning of investments and manage operational budget items. Ensure that all global marketing policies and procedures are followed. Manage multiple OCMs and stakeholders across various timelines. Travel domestically and / or internationally, as needed on limited basis. Qualifications: Basic Qualifications: Bachelor's degree or equivalent 5-7 years’ experience in integrated marketing particularly client and opportunity centric marketing programs. Good experience in B2B marketing including digital, social media and marketing analytics Preferred Skill Requirements: Proven experience in marketing strategy development and planning Proven experience in message and sales campaign development Strong written and oral communication, negotiation and presentation skills Proven experience in marketing asset development Proven experience in B2B digital /social media marketing Proven experience in marketing analytics and performance improvement Professional Skill Requirements: Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business Understanding and ability to originate and apply marketing concepts Ability to develop and apply creative solutions to complex issues Budget management and financial reporting skills Excellent customer service skills Executive presence and influence Ability to manage and build relationships in a matrixed environment Global perspective and understanding of local business marketplace Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture Ability to manage multiple projects under tight deadlines and budgets About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us Please note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity. Job: Marketing & Communications