Accenture Digital Marketing Manager (Cloud) in IRELAND, Ireland
Title: Digital Marketing Manager (Cloud) Location: Ireland-Ireland Job Number: 00566976
Job Title: Digital Marketing Manager (Cloud)
Level: 7 - Manager
Role Description :
The role of Accenture Operations Marketing & Communications is to develop a global, integrated marketing strategy to help grow Accenture’s cloud and business process services businesses. The Accenture Operations Marketing team is responsible for a range of strategic tasks that help create profitable growth and enhance our position as one of the world’s leading Operations companies.
Provide strong internal client service e.g. quality, responsiveness, and attention to detail.
Working as part of the Accenture Operations Marketing team, you will work directly with the Senior Manager, Accenture Operations Digital Marketing, and Senior Manager, Accenture Operations Journey to Cloud to disrupt, design and deliver innovative digital and social media campaigns for our Cloud business.
Who we are looking for:
You are an outstanding, innovative digital marketer with a proven track record creating and driving digital campaigns to reach the target audience.
You live, breath, eat and sleep digital marketing and know what great digital content and campaigns look like.
You are curious, creative, strategic and have an opinion on where digital platforms and channels, from websites, to apps, to video are heading.
You are the digital talent of the future with the must have skills, attitude, capabilities and potential to help our organization grow and evolve.
Work with marketing leads to plan, manage, implement and optimize high impact digital marketing campaigns and strategies tied to business goals.
Provide strategic program planning and design, general management, quality control, and optimization across all owned, earned and paid channels.
Manage core website presence ensuring a differentiated and impactful market presence that showcases our full portfolio of services and client value.
Oversee social media branded channel footprint strategy and editorial content calendar to reach the company’s target audience.
Monitor trends and innovations in digital marketing tools, applications, channels, design and strategy. Bring new and creative ideas to the table.
Analyze, review and report on all digital marketing activity and translate anecdotal or qualitative data into recommendations and insights to drive future program enhancements.
- Bachelor’s degree or higher in Marketing, Business, Communications or related field (specialization in online/digital marketing a plus)
Minimum 10 years marketing and communication experience, 5 years of digital marketing specialization ideally with some years spent in a large corporate technology orientated business. Agency experience working large B2B organizations also a plus.
Demonstrated digital marketing strategic planning abilities.
Experience managing online content strategy, messages, design and UX to drive engagement on corporate websites
Proven experience managing high impact and effective multi-channel digital campaigns
Search engine marketing – Experience with search engine optimization and paid search strategies.
Working knowledge and experience of the blogging ecosystem.
Mandatory social media channel professional experience: LinkedIn, Twitter, Instagram, Slideshare and YouTube.
Experience running a social media program on the ground at large events.
Demonstrated knowledge and experience managing paid social media tactics on Twitter and LinkedIn.
Experience and knowledge of analytics, understanding of digital KPIs and campaign optimization based on data driven insights
Experience using digital marketing tools and platforms to improve outcomes.
Professional Skill Requirements:
Demonstrates strong professional presence and ability to interact with multiple points of contact across functional groups at various career levels, including executives
Maintains excellent writing and language skills and can effectively communicate information and ideas
Ability to simplify the complex and distil content/concepts into concise, well-structured presentations and other written communications
Strong analytical skills
Proactive, self-starter who is motivated and driven to make a difference within the team
Be accountable and engaged
Attention to detail and high quality work outputs
Well organised with self-discipline to work effectively in a virtual environment with colleagues all over the world
Strong team player willing to collaborate for best results
Ability to work independently with minimal supervision.
Must have: Bachelor’s degree or higher in Marketing, Business, Communications or related field
Good to have: Digital Marketing and/or social media specialization
Skills & Work Experience
Must have: Minimum 10 years marketing and communication experience, 5 years of digital marketing specialization
Skills: Digital strategy planning and implementation
Good to have: ideally with some years spent in a large corporate technology orientated business. Or agency experience working on digital marketing activities for large B2B clients
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atwww.accenture.com.
Please note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.
Accenture reserves the right to close the role prior to this date should a suitable applicant be found.
Job: Marketing & Communications